Sin City Diabetics — 14-Day Performance Report

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Combined Overview All Platforms — 14 Days

Total Spend

$2,934

↔ vs prior 14 days

Total Clicks

1,658

Google: 286 · Meta: 1,372

Total Impressions

72,171

Google: 16,323 · Meta: 55,848

Google Conversions

31

↑ 7% vs prior

Meta Leads

99

$13.08 CPL

Meta Purchases

24

$53.97 CPA

Period Comparison — Google Ads V3

Spend

$1,404.90

Prior

$1,433.36

Clicks

263

Prior

264

Conversions

25

Prior

25

G

Google Ads — V3 (Primary) Account #4622624376

● Live

Spend

$1,404.90

Clicks

263

Impressions

15,864

Conversions

25

CTR

1.66%

↑ 55% vs prior

CPA

$56.20

Campaign	Status	Spend	Clicks	Impr	Conv	CPA
Local PMAX General	Enabled	$1,148.79	109	7,588	22	$52.22
Local PMAX Expanded Locations	Enabled	$193.88	72	2,421	3	$64.63
Local PMAX General \| Wed & Thurs	Enabled	$62.23	82	5,855	0	—
V3 Total		$1,404.90	263	15,864	25	$56.20

G

Google Ads — V2 Account #6839005986

● Live

Spend

$49.60

Clicks

23

Impressions

459

All Conv

6

CTR

5.01%

CPA

$8.27

Best performing account

Campaign	Status	Spend	Clicks	Impr	Conv	CPA
PMAX \| Website Traffic	Enabled	$49.60	23	459	6	$8.27

f

Meta Ads Account #act_1536336747786488

● Live

Spend

$1,479.60

Clicks

1,372

Impressions

55,848

Leads

99

$13.08 CPL

Purchases

24

$53.97 per purchase

CPC

$1.08

Campaign	Objective	Spend	Clicks	Impr	Results	CPR
Lead Campaign \| Top 14 States	Lead Gen	$1,295.34	801	35,510	99 leads / 24 purchases	$13.08 CPL
Local Traffic \| Dynamic	Traffic	$184.26	571	20,338	336 LPVs	$0.55/LPV
Meta Total		$1,479.60	1,372	55,848	99 leads / 24 purch	—

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Key Insights & Flags

Win

Google V2 PMax at $8.27 CPA — 6 conversions on only $49.60 spend. This account is punching well above its weight. Consider increasing budget.

Win

Meta Lead Campaign driving 99 leads at $13.08 CPL plus 24 tracked purchases at $53.97 each. The 14-state expansion is delivering strong volume.

Watch

Wed & Thurs PMax — $62.23 spent with 0 conversions. High impressions (5,855) but no results. Evaluate whether the day-parting test should continue.

Watch

Expanded Locations CPA jumped to $64.63 (from ~$7.65 prior period). Geographic expansion may need tightening or increased learning time.

Trend

Google V3 CTR improved 55% (1.07% → 1.66%) while impressions dropped. Google is tightening to higher-quality traffic — a healthy optimization signal.

Recommendation

Meta local traffic campaign driving 336 landing page views at $0.55/LPV — consider shifting $25-50/day more here to fuel the walk-in funnel.

✓

Work Completed 17 tasks across 7 categories

Google Ads

4 tasks

Launched Local PMAX Expanded Locations campaign

Created Local PMAX General Wed & Thurs day-parting test

Budget optimization and reallocation across campaigns

Conversion tracking audit and fixes

Meta Ads

3 tasks

Lead Campaign expanded to Top 14 States targeting

Local Traffic Dynamic campaign optimized

Ad creative refresh for lead gen campaigns

Website

3 tasks

Website updates for conversion flow optimization

Landing page improvements for paid traffic

Walk-in funnel page setup and CRM integration

CRM / Automations

3 tasks

GoHighLevel pipeline setup for walk-in leads

Automated follow-up sequence for Meta leads

Lead routing and notification automations

Content / Creative

2 tasks

New ad creatives designed for lead gen campaigns

Social media content calendar updated

Email Marketing

1 task

Lead nurture email sequence created and activated

Reporting / Analytics

1 task

14-day performance report generated and reviewed

Coming Up Next

Evaluate Wed & Thurs day-parting test — pause or adjust

Tighten Expanded Locations geo targeting to lower CPA

Consider scaling V2 budget — $8.27 CPA is exceptional

Boost Meta local traffic budget to fuel walk-in funnel

Continue walk-in funnel CRM automation buildout

Schedule social media posts for next two weeks