Sin City Diabetics | Performance Command Center

Dashboard

Performance Overview

Total Spend

$1,146.33

Google $629.79 + Meta $516.54

Total Clicks

364

Google 150 + Meta 214

Total Leads

62

Google 29 + Meta 33

Blended CPL

$18.49

$1,146.33 / 62 leads

Purchases

5

Meta Ads

Impressions

14,174

Google 6,055 + Meta 8,119

Blended CTR

2.57%

364 clicks / 14,174 imp

Blended CPC

$3.15

$1,146.33 / 364 clicks

Spend Distribution by Campaign

Lead Campaign (Meta)

$494.15

43.1%

Local PMAX General

$395.51

34.5%

PMAX Expanded

$204.00

17.8%

Local Traffic (Meta)

$22.39

2.0%

PMAX Website (V2)

$21.44

1.9%

PMAX Wed/Thurs

$8.84

0.8%

Google Spend

$629.79

Clicks

150

Leads

29

CPL

$21.72

Impressions

6,055

CTR

2.48%

CPC

$4.20

CPM

$104.01

Meta Spend

$516.54

Clicks

214

Leads

33

Purchases

5

CPL

$15.65

CPA

$13.59

CTR

2.64%

CPC

$2.41

CPM

$63.62

Reach

5,606

Paid Search

Google Ads Deep Dive

Total Spend

$629.79

Clicks

150

Leads

29

CPL

$21.72

Campaign Breakdown (All Accounts)

Campaign	Account	Spend	Clicks	Imp.	Leads	CTR	CPC	CPA
Local PMAX General Active	V3	$395.51	101	1,376	12	7.34%	$3.92	$32.96
Local PMAX Expanded Locations Active	V3	$204.00	37	3,278	13	1.13%	$5.51	$15.69
PMAX \| Website Traffic Active	V2	$21.44	5	145	0	3.45%	$4.29	-
Local PMAX General \| Wed & Thurs Paused	V3	$8.84	7	1,256	4	0.56%	$1.26	$2.21
Total		$629.79	150	6,055	29	2.48%	$4.20	$21.72

V3 Spend

$608.35

Clicks

145

Leads

29

CPL

$20.98

Impressions

5,910

CTR

2.45%

CPC

$4.20

CPM

$102.94

V3 Campaign Breakdown

Campaign	Spend	Clicks	Imp.	Leads	CTR	CPC	CPA
Local PMAX General	$395.51	101	1,376	12	7.34%	$3.92	$32.96
Local PMAX Expanded Locations	$204.00	37	3,278	13	1.13%	$5.51	$15.69
Local PMAX General \| Wed & Thurs	$8.84	7	1,256	4	0.56%	$1.26	$2.21
Total V3	$608.35	145	5,910	29	2.45%	$4.20	$20.98

V2 Spend

$21.44

Clicks

5

Impressions

145

CTR

3.45%

CPC

$4.29

CPM

$147.87

      V2 Account Note: This account runs the "PMAX | Website Traffic" campaign only. No lead conversions tracked during this period. The primary lead generation runs through the V3 account.
    

Daily Spend Trend (V3 Account)

Sep 17

$203.03

38 clicks

Sep 18

$215.72

68 clicks

Sep 19

No data

Sep 20

No data

Sep 21

$142.96

23 clicks

Sep 22

$46.65

16 clicks

Daily Lead Conversions (V3 Account)

Sep 17

7 leads

$29.00

Sep 18

4 leads

$53.93

Sep 19

No data

Sep 20

No data

Sep 21

1 lead

$142.96

Sep 22

0 leads

-

Paid Social

Meta Ads Deep Dive

Meta Spend

$516.54

Clicks

214

Leads

33

Purchases

5

CPL

$15.65

CPA (All Conv)

$13.59

Impressions

8,119

Reach

5,606

CTR

2.64%

CPC

$2.41

CPM

$63.62

Frequency

1.45

8,119 imp / 5,606 reach

Campaign	Spend	Clicks	Imp.	Leads	Purch.	CTR	CPC	CPA
Lead Campaign \| Sales vs Informative \| Top 14 States Active	$494.15	163	6,464	33	5	2.52%	$3.03	$13.00
Local Traffic \| Dynamic Active	$22.39	51	1,655	0	0	3.08%	$0.44	-
Total	$516.54	214	8,119	33	5	2.64%	$2.41	$13.59

      Lead Campaign is the primary driver, generating all 33 leads and 5 purchases at a $13.00 CPA. The Local Traffic | Dynamic campaign drives awareness at a very low $0.44 CPC but no direct conversions yet.
    

Daily Spend Trend (Meta Ads)

Sep 17

$87.31

29 clicks

Sep 18

$78.69

56 clicks

Sep 19

$107.57

37 clicks

Sep 20

$77.70

24 clicks

Sep 21

$95.72

31 clicks

Sep 22

$69.55

37 clicks

Daily Leads + Purchases (Meta)

Sep 17

4 leads

$21.83

Sep 18

7 leads, 1 purch

$9.84

Sep 19

9 leads, 2 purch

$9.78

Sep 20

5 leads, 1 purch

$12.95

Sep 21

5 leads, 1 purch

$15.95

Sep 22

3 leads

$23.18

Optimization Log

Changes Made This Period

Budget

Increased daily budget on Local PMAX Expanded Locations from $50.00 to $60.00

Status

Paused campaign Local PMAX General | Wed & Thurs (ENABLED to PAUSED)

Asset

Updated sitelink URL on Request-a-Kit asset from sincitydiabetics.com to www.scdiabetics.com/#request-a-kit. Descriptions: "Cash for Your Diabetic Supplies" / "Unused test strips & CGMs"

Asset

Updated sitelink URL on How-to-Send asset from sincitydiabetics.com to www.scdiabetics.com/#how-to-send. Descriptions: "Check Your Items" / "Check Expiration"

Neg. Keyword

Added negative keyword [carewell] (Exact Match) to Local PMAX Expanded Locations

Neg. Keyword

Added negative keyword [buy diabetic supplies near me] (Exact Match) to Local PMAX Expanded Locations

Neg. Keyword

Added negative keyword [buy diabetic supplies] (Exact Match) to Local PMAX Expanded Locations

Neg. Keyword

Added negative keyword [buy diabetic test strips] (Exact Match) to Local PMAX Expanded Locations

Neg. Keyword

Added negative keyword [diabetic supply store near me] (Exact Match) to Local PMAX Expanded Locations

Neg. Keyword

Added negative keyword [diabetes store] (Exact Match) to Local PMAX Expanded Locations

Neg. Keyword

Added negative keyword [buying diabetic test strips] (Exact Match) to Local PMAX Expanded Locations

Neg. Keyword

Added negative keyword [diabetic supply store] (Exact Match) to Local PMAX Expanded Locations

Neg. Keyword

Added negative keyword [carewell] (Exact Match) to Local PMAX General

Neg. Keyword

Added negative keyword [buy diabetic supplies near me] (Exact Match) to Local PMAX General

Neg. Keyword

Added negative keyword [buy diabetic supplies] (Exact Match) to Local PMAX General

Neg. Keyword

Added negative keyword [buy diabetic test strips] (Exact Match) to Local PMAX General

Neg. Keyword

Added negative keyword [diabetic supply store near me] (Exact Match) to Local PMAX General

Neg. Keyword

Added negative keyword [diabetes store] (Exact Match) to Local PMAX General

Neg. Keyword

Added negative keyword [buying diabetic test strips] (Exact Match) to Local PMAX General

Neg. Keyword

Added negative keyword [diabetic supply store] (Exact Match) to Local PMAX General

Asset

Updated sitelink URL on Request-a-Kit asset from sincitydiabetics.com to www.scdiabetics.com/#request-a-kit on Local PMAX General campaign

Asset

Updated sitelink URL on How-to-Send asset from sincitydiabetics.com to www.scdiabetics.com/#how-to-send on Local PMAX General campaign

Neg. Keyword

Added negative keyword [who buys diabetic supplies near me open now] (Exact Match) to Local PMAX Expanded Locations

Neg. Keyword

Added negative keyword [who buys diabetic supplies near me open now] (Exact Match) to Local PMAX General

Budget

Increased daily budget on Local PMAX Expanded Locations from $25.00 to $50.00

Neg. Keyword

Added negative keyword [sell diabetic test strips near me] (Exact Match) to Local PMAX Expanded Locations

Neg. Keyword

Added negative keyword [diabetic test strips for sale near me] (Exact Match) to Local PMAX Expanded Locations

Neg. Keyword

Added negative keyword [sell diabetic test strips near me] (Exact Match) to Local PMAX General

Neg. Keyword

Added negative keyword [diabetic test strips for sale near me] (Exact Match) to Local PMAX General

      Summary: 28+ optimizations on V3 this period. 16 negative keywords added to block irrelevant "buy" intent searches. Budget on Expanded Locations scaled from $25 to $60 (140% increase). Sitelinks updated to new scdiabetics.com domain. Wed/Thurs campaign paused.
    

Neg. Keyword

Added negative keyword [who buys used hospital beds near me] (Exact Match) to PMAX | Website Traffic

      V2 Account: 1 negative keyword added to block irrelevant hospital bed searches from the Website Traffic campaign.
    

Organic Search

SEO Keyword Rankings

sincitydiabetics.com Organic Positions

#1

sin city diabetics

Traffic Share: 84.39% | CPC: $3.26

480/mo

#1

sin city diabetics photos

Traffic Share: 12.30% | CPC: $1.99

70/mo

#15

where to sell diabetic supplies

CPC: N/A

50/mo

#16

diabetic supplies for cash

CPC: N/A

210/mo

#21

test strips for cash

CPC: $4.36

140/mo

#22

fortune 4 diabetics

CPC: $4.25

90/mo

#26

diabetic test strips for cash

CPC: N/A

210/mo

#33

where to sell glucose test strips

CPC: $4.08

70/mo

#38

who buys diabetic test strips locally

CPC: N/A

210/mo

#41

assist diabetics

CPC: $9.64

880/mo

#44

surplus diabetics

CPC: $3.49

90/mo

    SEO Opportunity: "assist diabetics" (880 monthly searches, #41) and "diabetic test strips for cash" (210 searches, #26) are high-volume keywords within striking distance of page 1. Content optimization on key landing pages could capture significant organic traffic.
  

Organic Social

Social Media Posts

Facebook

Not sure how to identify your diabetic supply version before selling in Las Vegas or anywhere across the USA? Retail and DME versions look different, and pay differently too. Knowing your version before you ship protects every dollar of your payout. Use our free payout calculator to confirm your exact version today. Free shipping kit. Fast payment after verification. Fully licensed and insured service.

Facebook

Avoid the most common mistakes when selling diabetic supplies in Las Vegas or anywhere across the USA, and protect every dollar of your payout before shipping a single box. Expired supplies pay nothing. Wrong version reduces your payout. Skipping the calculator costs you. Use our free payout calculator before shipping. Free kit. Fast payment after verification.

Creative Assets

Active Meta Ad Creatives

Ad creative - Sell Your Extra Diabetic Supplies

Sell Your Extra Diabetic Supplies for Cash

Get Paid for Supplies You Don't Need. Why let your unopened diabetic supplies go to waste? We provide free shipping, fast turnaround, and guaranteed payment.

Ad creative - Sell Your Extra Diabetic Supplies variant

Sell Your Extra Diabetic Supplies for Cash

We buy Libre 1, 2, 3, and 3 Plus, along with many other brands. Medicare and Medicaid-labeled boxes are not eligible. Send them in today and get rewarded.

Dynamic Ad Creative

Active dynamic creative variant running in the Lead Campaign targeting Top 14 States.

Work Completed

Task Board

CRM / Automations 6

Update Zapier maps to pass through attachments with Find Record action

Incorporate the rejected-order email workflow into the process

Shipstation workflow to kickout

Create ShipStation Zapier workflow when an order created in three stores for DS4C

Implement the email label structure for the rest of the stores. Changed Sin City website form to ask for emailing/printing label. Created email label zaps for each store.

Review all automations

Website 3

Update Dexcom G7, Libre 2, and Libre 3 sensor prices on Sin City's old website

Fixed Anchor Link on "How Much We Pay" tab on DS4C website

Update the prices of the Dexcom and Libre products on all three websites, price sheets, and workflow emails

Email Marketing 3

Clean Up Current Email Lists and Schedule CGM Price Update Emails for all three companies

Rebrand CGM Price Update Emails for Sin City and DS4C

Create V1 email notifying customers of price change (with text block in email)

Content / Creative 1

Create October Newsletter for all three companies

Pending 2

Add questions to DS4C to increase return rate

Create Deck

Customer Relationship

CRM Status

GoHighLevel connection needs to be renewed.
Both GHL locations (Get Fast Cash For Strips and Sin City Diabetics) require OAuth re-authorization to pull CRM data including contacts, conversations, appointments, and pipeline opportunities. Please reconnect the GHL OAuth in team settings to restore CRM data for future reports.

Strategic Analysis

Key Insights & Recommendations

What Worked Well

          Meta Lead Campaign is Delivering: 33 leads and 5 purchases at a $13.00 CPA. The "Sales vs Informative | Top 14 States" targeting is generating qualified leads at an efficient cost.
        

          Google PMAX Expanded Locations Scaling: Budget scaled from $25 to $60 during this period. The campaign generated 13 leads at $15.69 CPA across a wider geography, proving the expansion thesis.
        

          Local Traffic Campaign Efficiency: The Meta "Local Traffic | Dynamic" campaign achieved a $0.44 CPC, building brand awareness at an extremely low cost, even without direct conversions.
        

          Negative Keyword Hygiene: 17+ negative keywords added across Google campaigns to block "buy" intent and irrelevant brand searches (carewell, hospital beds), protecting spend quality.
        

Areas to Watch

          Google Local PMAX General CPA Rising: $32.96 CPA on this campaign is higher than the Expanded Locations campaign ($15.69). The local targeting may be reaching saturation or facing more competition in the Las Vegas area.
        

          V2 Account (Website Traffic) Low Volume: Only 5 clicks and $21.44 spend. Consider whether this campaign warrants continued budget or if that spend should be consolidated into V3.
        

          GA4 Data Unavailable: Google Analytics 4 returned no data for this period. Verify that the GA4 property (508006764) has the service account properly configured to track website sessions and conversions.
        

Recommendations

          1. Monitor Expanded Locations Performance Post-Budget Increase: The budget doubled from $25 to $60. Watch the CPA closely over the next 5-7 days to ensure it stays below the $20 threshold as the campaign learns with the new budget level.
        

          2. SEO Content Play: "assist diabetics" (880 searches/mo, position #41) and "diabetic test strips for cash" (210 searches/mo, position #26) are high-volume keywords that could be targeted with dedicated landing pages or blog content to capture organic traffic.
        

          3. Reconnect GHL OAuth: CRM data is currently unavailable. Reconnecting will enable tracking new leads, pipeline value, and appointment data directly in future reports.
        

          4. Domain Migration Monitoring: Sitelink URLs were updated from sincitydiabetics.com to scdiabetics.com. Watch for any conversion tracking disruptions during this domain transition.
        